ME/CFS (myalgic encephalomyelitis/chronic fatigue syndrome) is a highly misunderstood condition that is characterized by a range of neurological, endocrine, central nervous system, and immune system disruptions, often (but not always) accompanied by profound fatigue, pain, tenderness, cognitive dysfunction and loss of muscle power following physical or mental activity.
Myalgic encephalomyelitis is classified as a neurological disorder by the World Health Organization (International Classification of Disease 10: G93.3).
The cardinal symptom of ME/CFS is post-exertional neuroimmune exhaustion, a period of unwellness similar to the feeling experienced before a viral infection sets in. This intense feeling of discomfort can last for more than 24 hours after even minor physical/mental exertion, such as eating a meal or reading a book.
Patients may present with a different constellation of symptoms so that some may suffer with mild illness while others have a more severe form that prevents them from carrying out even the simplest of actions, such as turning in bed or swallowing.
We are a group of ME/CFS patient advocates who think now is the time for a change. We hope to create this change through an effective, cutting-edge advertisement campaign, specifically to address what needs to be done to improve the quality of life of individuals with CFS, also known as Myalgic Encephalomyelitis (ME). This will be the patients' voice. It will be our message.